Montgomery Whitewater Launches New Family Annual Pass Just in Time for the Holiday Season
Montgomery, Ala. December 1st, 2025 Montgomery Whitewater is excited to announce the launch of its first-ever Family Annual Pass, offering households a year-round way to explore the South’s premier outdoor adventure center together. Until now, annual passes were available only for individuals. The introduction of a family option marks a major step forward in expanding access, making it easier and more affordable for families to experience adventure in their own backyard.
The new Family Annual Pass provides 12 months of access to all of Montgomery Whitewater’s paid activities, such as whitewater rafting, kayaking, whitewater tubing, the aerial ropes course, and seasonal adventures such as ice skating. Passholders also receive exclusive discounts throughout the year, adding even more value.
“This is a big moment for us”, said Jason Wilson, Executive Director of Montgomery Whitewater. “Montgomery Whitewater was built to be a place where families could spend time outside, stay active, and create memories together. Offering a Family Annual Pass brings that vision to life in a new way. Whether you live five minutes away or five hours away, we want families to feel like this incredible resource is theirs to enjoy year-round”.
Adventure in Your Backyard No Matter Where You Live
While the pass is perfect for local households looking to embrace a year-long staycation, families do not have to live in Montgomery to purchase it. With one of the nation’s only Olympic-standard whitewater facilities, miles of trails, unique seasonal programming, and a full calendar of events, the pass offers exceptional value for families across the region who want reliable access to outdoor adventure.
A Perfect Holiday Gift: Limited-Time Savings Available
To celebrate the launch of the new Family Annual Pass, Montgomery Whitewater is offering $50 off the Family Annual Pass and $25 off the individual Annual Pass through December 7th. Families are encouraged to “give the gift of adventure” this holiday season, an experience that lasts long after the wrapping paper is gone. Family Annual Passes are now available for purchase in-store only at the Guest Services counter inside the Outfitter Store.
Holiday Hours
Montgomery Whitewater will operate expanded holiday hours during Thanksgiving and Christmas breaks, giving families even more opportunities to visit during the festive season. Make sure to check the calendar on our website for holiday hours.
About Montgomery Whitewater
Named one of TIME Magazine’s World’s Greatest Places, Montgomery Whitewater is a world-class outdoor recreation destination featuring an Olympic-standard whitewater course, land-based adventures, and community-focused programming. Serving as a catalyst for economic development, tourism, and quality-of-life improvements in the region, Montgomery Whitewater hosts events, competitions, and activities for all ages and skill levels year-round. Owned by the Montgomery County Community Cooperative District, the Park was conceived and developed as a large-scale public-private investment to drive economic growth and provide health-focused recreation and employment opportunities. More information is available at Montgomerywhitewater.com.
Media Contacts:
Montgomery Whitewater
Megan McKenzie
334.221.0408
